The National Football League is the most popular sports league in the United States and holds the highest average attendance of any professional sports league in the world. While the NFL is celebrating it's success with the Super Bowl being the most-watched television program in American history, it has it's own issues.

The NFL was created nearly 100 years ago in 1920. Starting out with just 11 teams, the league was quick to capture the top spot of professional football leagues. They saw very little competition until the 1960s when the American Football League was started up by a group of potential owners known as the Foolish Club.

The AFL started it's first season with low attendance and little support. Most fans continued to follow the NFL. Like any struggling league, the AFL did everything possible to gain market share. It started with teams picking up players from colleges and NFL teams. This turned out to be great for players as their salaries skyrocketed through the 1960s.

While the American Football League's start increased the demand for players, it also increased the options for fans. The NFL had a long history and so the AFL had to do something drastic. They ended up doing something more beneficial that they had ever thought possible. The AFL signed a very generous television contract with ABC in 1965 to show games across America. Viewership quickly gained fans across the country for the AFL.

The two competing leagues ended up merging by 1970 which has resulted in the most popular spectator sport in the United States. The 2014 Super Bowl between the Denver Broncos and Seattle Sea Hawks was watched by 111.5 million viewers. The event is the most-watched event in U.S history.

Today NFL games have the most expensive contracts of any American sport. Since the league has leveraged television to expand it's fan base, it has been able to increase it's broadcast fees. Combined contracts with CBS, NBC, and FOX television networks exceed $20 billion each year. Talk about using a communication technology to your advantage!

Television was miracle for football fans across North America. The medium allows for people watch their favourite teams from nearly everywhere. As the NFL utilized television to connect with their fans, they have also benefited from the creation of the internet.

With the creation of the internet has come e-mail. And with the ability of mobile internet on smart phones has come text messaging. Both of these newer forms of communication has greatly benefited small businesses like dental offices. Connecting with your fans has never been easier.

Take advantage of new communication mediums to extend your popularity just like the AFL did in the 1960s!